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Case Study
TNSTC Website Redesign: A Case Study
TNSTC Website Redesign: A Case Study
TNSTC Website Redesign:
A Case Study
TNSTC Website Redesign:
A Case Study
Transforming the Tamil Nadu State Transport Corporation (TNSTC) website with a modern, user-friendly interface, streamlined ticketing process, and improved accessibility.
Transforming the Tamil Nadu State Transport Corporation (TNSTC) website with a modern, user-friendly interface, streamlined ticketing process, and improved accessibility.
Transforming the Tamil Nadu State Transport Corporation (TNSTC) website with a modern, user-friendly interface, streamlined ticketing process, and improved accessibility.
Transforming the Tamil Nadu State Transport Corporation (TNSTC) website with a modern, user-friendly interface, streamlined ticketing process, and improved accessibility.
Transforming the Tamil Nadu State Transport Corporation (TNSTC) website with a modern, user-friendly interface, streamlined ticketing process, and improved accessibility.
Transforming the Tamil Nadu State Transport Corporation (TNSTC) website with a modern, user-friendly interface, streamlined ticketing process, and improved accessibility.
View Full Case Study in Behance
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WEBSITE
TNSTC
TNSTC
TNSTC
TNSTC
TNSTC
ROLE
UX Designer
UX Designer
UX Designer
UX Designer
UX Designer
EXPERTISE
Research / Design
Research / Design
Research / Design
Research / Design
Research / Design
timeline
4 Weeks
4 Weeks
4 Weeks
4 Weeks
4 Weeks
Dec 2024 - Jan 2025
Timeline
Designer, Researcher, Information Architect
Role
Dec 2024 - Jan 2025
Timeline
Designer, Researcher, Information Architect
Role
Project Overview
Project Overview
The TNSTC website faced challenges with outdated design, limited accessibility, and complex navigation. With 6,666 average visits per day and over 200,000 monthly visits, the need for a user-friendly, visually appealing, and efficient platform was evident. The redesign aims to cater to modern user expectations while improving overall engagement.average
The TNSTC website faced challenges with outdated design, limited accessibility, and complex navigation. With 6,666 average visits per day and over 200,000 monthly visits, the need for a user-friendly, visually appealing, and efficient platform was evident. The redesign aims to cater to modern user expectations while improving overall engagement.average
Design Process
Design Process
Research & Discovery
Define & Ideation
Wireframe & Prototype
Design & Iteration
Testing & Validation
Research & Discovery
Define & Ideation
Wireframe & Prototype
Design & Iteration
Testing & Validation
Key Challenges
Key Challenges
1
User Experience Consistency
Ensuring a consistent and intuitive user experience across different devices and screen sizes was crucial. The website needed to accommodate a wide range of users, from daily commuters to tourists, while maintaining a seamless experience on both mobile and desktop platforms.
1
User Experience Consistency
Ensuring a consistent and intuitive user experience across different devices and screen sizes was crucial. The website needed to accommodate a wide range of users, from daily commuters to tourists, while maintaining a seamless experience on both mobile and desktop platforms.
1
User Experience Consistency
Ensuring a consistent and intuitive user experience across different devices and screen sizes was crucial. The website needed to accommodate a wide range of users, from daily commuters to tourists, while maintaining a seamless experience on both mobile and desktop platforms.
2
Information Overload
The website had numerous sections and a large volume of information, which could overwhelm users. A key challenge was organizing content effectively to make it easily accessible and ensuring that users could quickly find what they were looking for without feeling lost or frustrated.
2
Information Overload
The website had numerous sections and a large volume of information, which could overwhelm users. A key challenge was organizing content effectively to make it easily accessible and ensuring that users could quickly find what they were looking for without feeling lost or frustrated.
2
Information Overload
The website had numerous sections and a large volume of information, which could overwhelm users. A key challenge was organizing content effectively to make it easily accessible and ensuring that users could quickly find what they were looking for without feeling lost or frustrated.
3
Accessibility Compliance
Meeting accessibility standards was essential to ensure that all users, including those with disabilities, could easily navigate the site. This included making the site screen reader-friendly, ensuring sufficient contrast, and providing alternative text for images. Balancing aesthetic design with accessibility requirements was a significant challenge.
3
Accessibility Compliance
Meeting accessibility standards was essential to ensure that all users, including those with disabilities, could easily navigate the site. This included making the site screen reader-friendly, ensuring sufficient contrast, and providing alternative text for images. Balancing aesthetic design with accessibility requirements was a significant challenge.
3
Accessibility Compliance
Meeting accessibility standards was essential to ensure that all users, including those with disabilities, could easily navigate the site. This included making the site screen reader-friendly, ensuring sufficient contrast, and providing alternative text for images. Balancing aesthetic design with accessibility requirements was a significant challenge.
Solutions
Solutions
1
Bringing a new dimension to user experiences and interfaces.
Revitalize the TNSTC website's visual design to better reflect the brand's identity, ensuring a cohesive look and feel across all touchpoints. By incorporating modern design trends and maintaining consistent use of colors, typography, and imagery, the website will become more engaging and trustworthy, encouraging user interaction and loyalty.
1
Bringing a new dimension to user experiences and interfaces.
Revitalize the TNSTC website's visual design to better reflect the brand's identity, ensuring a cohesive look and feel across all touchpoints. By incorporating modern design trends and maintaining consistent use of colors, typography, and imagery, the website will become more engaging and trustworthy, encouraging user interaction and loyalty.
1
Bringing a new dimension to user experiences and interfaces.
Revitalize the TNSTC website's visual design to better reflect the brand's identity, ensuring a cohesive look and feel across all touchpoints. By incorporating modern design trends and maintaining consistent use of colors, typography, and imagery, the website will become more engaging and trustworthy, encouraging user interaction and loyalty.
2
Optimize Usability and Navigation
Restructure the website’s layout and navigation to make it more intuitive and user-friendly. This involves simplifying the site’s architecture, enhancing the visibility of key functions like booking and schedule information, and minimizing the steps required to complete a task.
2
Optimize Usability and Navigation
Restructure the website’s layout and navigation to make it more intuitive and user-friendly. This involves simplifying the site’s architecture, enhancing the visibility of key functions like booking and schedule information, and minimizing the steps required to complete a task.
2
Optimize Usability and Navigation
Restructure the website’s layout and navigation to make it more intuitive and user-friendly. This involves simplifying the site’s architecture, enhancing the visibility of key functions like booking and schedule information, and minimizing the steps required to complete a task.
3
Prioritize Mobile-First Design
Focus on creating a responsive design that delivers an optimal experience on mobile devices. Given the growing trend of mobile usage, the website should be designed with a mobile-first approach, ensuring that all functionalities are easily accessible and visually appealing on smaller screens.
3
Prioritize Mobile-First Design
Focus on creating a responsive design that delivers an optimal experience on mobile devices. Given the growing trend of mobile usage, the website should be designed with a mobile-first approach, ensuring that all functionalities are easily accessible and visually appealing on smaller screens.
3
Prioritize Mobile-First Design
Focus on creating a responsive design that delivers an optimal experience on mobile devices. Given the growing trend of mobile usage, the website should be designed with a mobile-first approach, ensuring that all functionalities are easily accessible and visually appealing on smaller screens.
LANDING PAGE
Redesigned landing page serves the people straight to the point
view ticket
View Ticket is the best part of the redesign. Showing all the important information in a single page
LANDING PAGE
Redesigned landing page serves the people straight to the point
view ticket
View Ticket is the best part of the redesign. Showing all the important information in a single page
LANDING PAGE
Redesigned landing page serves the people straight to the point
view ticket
View Ticket is the best part of the redesign. Showing all the important information in a single page
LANDING PAGE
Redesigned landing page serves the people straight to the point
view ticket
View Ticket is the best part of the redesign. Showing all the important information in a single page
Tools
Tools
Figma
Adobe Illustrator
Miro
Google Forms
Conclusion
The TNSTC website redesign was driven by the need to address usability challenges, outdated design practices, and accessibility gaps. Through rigorous user research, usability testing, and adherence to design principles, the revamped platform successfully transformed into a modern, user-friendly, and accessible digital experience.
