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Case Study
Case Study
Case Study
Case Study
TNSTC Website Redesign: A Case Study
TNSTC Website Redesign: A Case Study
TNSTC Website Redesign:
A Case Study
TNSTC Website Redesign:
A Case Study
Transforming the Tamil Nadu State Transport Corporation (TNSTC) website with a modern, user-friendly interface, streamlined ticketing process, and improved accessibility.
Transforming the Tamil Nadu State Transport Corporation (TNSTC) website with a modern, user-friendly interface, streamlined ticketing process, and improved accessibility.
Transforming the Tamil Nadu State Transport Corporation (TNSTC) website with a modern, user-friendly interface, streamlined ticketing process, and improved accessibility.
Transforming the Tamil Nadu State Transport Corporation (TNSTC) website with a modern, user-friendly interface, streamlined ticketing process, and improved accessibility.
Transforming the Tamil Nadu State Transport Corporation (TNSTC) website with a modern, user-friendly interface, streamlined ticketing process, and improved accessibility.
Transforming the Tamil Nadu State Transport Corporation (TNSTC) website with a modern, user-friendly interface, streamlined ticketing process, and improved accessibility.
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Project Overview
Project Overview
The TNSTC website faced challenges with outdated design, limited accessibility, and complex navigation. With 6,666 average visits per day and over 200,000 monthly visits, the need for a user-friendly, visually appealing, and efficient platform was evident. The redesign aims to cater to modern user expectations while improving overall engagement.average
The TNSTC website faced challenges with outdated design, limited accessibility, and complex navigation. With 6,666 average visits per day and over 200,000 monthly visits, the need for a user-friendly, visually appealing, and efficient platform was evident. The redesign aims to cater to modern user expectations while improving overall engagement.average
Key Challenges
A cluttered interface with no clear visual hierarchy
A cluttered interface with no clear visual hierarchy
Complicated navigation, making it hard for users to find information
Complicated navigation, making it hard for users to find information
Complicated navigation, making it hard for users to find information
Lack of essential features like live tracking & efficient ticket management
Lack of essential features like live tracking & efficient ticket management
Lack of essential features like live tracking & efficient ticket management
Frustrations caused by lagging servers, payment failures, and repetitive processes
Frustrations caused by lagging servers, payment failures, and repetitive processes
Frustrations caused by lagging servers, payment failures, and repetitive processes
Frustrations caused by lagging servers, payment failures, and repetitive processes
A cluttered interface with no clear visual hierarchy
Complicated navigation, making it hard for users to find information
Lack of essential features like live tracking & efficient ticket management
Frustrations caused by lagging servers, payment failures, and repetitive processes
Solutions
Solutions
1
Bringing a new dimension to user experiences and interfaces.
The existing site suffered from a lack of clear visual hierarchy, making it difficult for users to navigate. We restructured the website’s information architecture to group key functions like ticket booking, announcements, and FAQs logically. The interface was redesigned with a modern aesthetic and aligned with WCAG 2.1 standards to ensure inclusivity for all users, including those with visual
1
Bringing a new dimension to user experiences and interfaces.
The existing site suffered from a lack of clear visual hierarchy, making it difficult for users to navigate. We restructured the website’s information architecture to group key functions like ticket booking, announcements, and FAQs logically. The interface was redesigned with a modern aesthetic and aligned with WCAG 2.1 standards to ensure inclusivity for all users, including those with visual
1
Bringing a new dimension to user experiences and interfaces.
The existing site suffered from a lack of clear visual hierarchy, making it difficult for users to navigate. We restructured the website’s information architecture to group key functions like ticket booking, announcements, and FAQs logically. The interface was redesigned with a modern aesthetic and aligned with WCAG 2.1 standards to ensure inclusivity for all users, including those with visual
1
Bringing a new dimension to user experiences and interfaces.
The existing site suffered from a lack of clear visual hierarchy, making it difficult for users to navigate. We restructured the website’s information architecture to group key functions like ticket booking, announcements, and FAQs logically. The interface was redesigned with a modern aesthetic and aligned with WCAG 2.1 standards to ensure inclusivity for all users, including those with visual
1
Bringing a new dimension to user experiences and interfaces.
The existing site suffered from a lack of clear visual hierarchy, making it difficult for users to navigate. We restructured the website’s information architecture to group key functions like ticket booking, announcements, and FAQs logically. The interface was redesigned with a modern aesthetic and aligned with WCAG 2.1 standards to ensure inclusivity for all users, including those with visual
1
Bringing a new dimension to user experiences and interfaces.
The existing site suffered from a lack of clear visual hierarchy, making it difficult for users to navigate. We restructured the website’s information architecture to group key functions like ticket booking, announcements, and FAQs logically. The interface was redesigned with a modern aesthetic and aligned with WCAG 2.1 standards to ensure inclusivity for all users, including those with visual
2
Optimize Usability and Navigation
Recognizing the needs of modern travelers, we introduced live bus tracking to provide real-time updates, reducing uncertainty. Additionally, advanced features like ticket rescheduling and refund processing were included to streamline post-booking operations.
2
Optimize Usability and Navigation
Recognizing the needs of modern travelers, we introduced live bus tracking to provide real-time updates, reducing uncertainty. Additionally, advanced features like ticket rescheduling and refund processing were included to streamline post-booking operations.
2
Optimize Usability and Navigation
Recognizing the needs of modern travelers, we introduced live bus tracking to provide real-time updates, reducing uncertainty. Additionally, advanced features like ticket rescheduling and refund processing were included to streamline post-booking operations.
2
Optimize Usability and Navigation
Recognizing the needs of modern travelers, we introduced live bus tracking to provide real-time updates, reducing uncertainty. Additionally, advanced features like ticket rescheduling and refund processing were included to streamline post-booking operations.
2
Optimize Usability and Navigation
Recognizing the needs of modern travelers, we introduced live bus tracking to provide real-time updates, reducing uncertainty. Additionally, advanced features like ticket rescheduling and refund processing were included to streamline post-booking operations.
2
Optimize Usability and Navigation
Recognizing the needs of modern travelers, we introduced live bus tracking to provide real-time updates, reducing uncertainty. Additionally, advanced features like ticket rescheduling and refund processing were included to streamline post-booking operations.
3
Prioritize Mobile-First Design
The website was optimized for mobile devices, ensuring smooth performance across all platforms. Interactive call-to-actions and reduced steps for booking simplified user workflows. Faster load times and responsive layouts were introduced to minimize frustration, especially for users accessing the site during peak hours.
3
Prioritize Mobile-First Design
The website was optimized for mobile devices, ensuring smooth performance across all platforms. Interactive call-to-actions and reduced steps for booking simplified user workflows. Faster load times and responsive layouts were introduced to minimize frustration, especially for users accessing the site during peak hours.
3
Prioritize Mobile-First Design
The website was optimized for mobile devices, ensuring smooth performance across all platforms. Interactive call-to-actions and reduced steps for booking simplified user workflows. Faster load times and responsive layouts were introduced to minimize frustration, especially for users accessing the site during peak hours.
3
Prioritize Mobile-First Design
The website was optimized for mobile devices, ensuring smooth performance across all platforms. Interactive call-to-actions and reduced steps for booking simplified user workflows. Faster load times and responsive layouts were introduced to minimize frustration, especially for users accessing the site during peak hours.
3
Prioritize Mobile-First Design
The website was optimized for mobile devices, ensuring smooth performance across all platforms. Interactive call-to-actions and reduced steps for booking simplified user workflows. Faster load times and responsive layouts were introduced to minimize frustration, especially for users accessing the site during peak hours.
3
Prioritize Mobile-First Design
The website was optimized for mobile devices, ensuring smooth performance across all platforms. Interactive call-to-actions and reduced steps for booking simplified user workflows. Faster load times and responsive layouts were introduced to minimize frustration, especially for users accessing the site during peak hours.
Re-vamp Highlights
Re-vamp Highlights
Live Tracking Integration
Live Tracking Integration
Users can track buses in real-time
Streamlined Ticketing
Easy rescheduling and Refund processing.
Mobile Optimization
Seamless experience across all devices.
Live Tracking Integration
Users can track buses in real-time
Streamlined Ticketing
Easy rescheduling and Refund processing.
Mobile Optimization
Seamless experience across all devices.
Compare it
Compare it
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Tools
Tools
Figma
Adobe Illustrator
Miro
Google Forms
Key Outcomes
This redesign focused on addressing user frustrations and creating a seamless experience. By resolving navigation complexities, introducing modern features like live tracking and bilingual support, and crafting a responsive, mobile-first platform, the project showcases a user-centered approach. The final design highlights a balance of functionality and aesthetics, emphasizing usability and accessibility, making it a strong addition to the portfolio.
This redesign focused on addressing user frustrations and creating a seamless experience. By resolving navigation complexities, introducing modern features like live tracking and bilingual support, and crafting a responsive, mobile-first platform, the project showcases a user-centered approach.
The final design highlights a balance of functionality and aesthetics, emphasizing usability and accessibility, making it a strong addition to the portfolio.
This redesign focused on addressing user frustrations and creating a seamless experience. By resolving navigation complexities, introducing modern features like live tracking and bilingual support, and crafting a responsive, mobile-first platform, the project showcases a user-centered approach.
The final design highlights a balance of functionality and aesthetics, emphasizing usability and accessibility, making it a strong addition to the portfolio.
Explore the Full Case Study
The Behance case study dives deeper into every aspect of this project, offering detailed insights into the redesign process. It includes:
Comprehensive user research findings
A heuristic evaluation of the existing website
Redesigned wireframes and interactive prototypes
Thoughtful design choices with annotated screens
The Behance case study dives deeper into every aspect of this project, offering detailed insights into the redesign process. It includes:
Comprehensive user research findings
A heuristic evaluation of the existing website
Redesigned wireframes and interactive prototypes
Thoughtful design choices with annotated screens
Key Challenges
A cluttered interface with no clear visual hierarchy
Complicated navigation, making it hard for users to find information
Lack of essential features like live tracking & efficient ticket management
Frustrations caused by lagging servers, payment failures, and repetitive processes